Regional Vice President, Europe (RVP, EU)

Link to role video overview: https://www.loom.com/share/c0efc4d028264cd3afe90ec1b23aae7c

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Overview

Lead and scale Sitemate's European GTM operations as we transition from startup to scale-up. You'll take ownership of a 20-person team across sales development, account executives, account managers, and customer success - optimising current performance while building the foundation for aggressive growth. This is a hands-on leadership role where you'll lead from the front. You'll be in the trenches with your team, modelling our GTM Operating Principles daily: always keeping the ball in your court, leveraging micro-commitments, and building systematic, repeatable processes that drive consistent outcomes.

Employment:

Salary:

OTE Remuneration: £150,000 - £200,000 (incl. Pension)

Base Salary: £100,000 - £130,000(incl. Pension)

Commission: £50,000 - £70,000 (incl. Pension)

About Sitemate:

Sitemate builds best-in-class software and AI agents for the built world, helping construction, infrastructure and industrial companies work smarter and faster. Our mission is to multiply the engineering power of the built world.

Storm is the #1 data capture agent for the front line of the built world - converting audio, photos and videos into clean structured records.

With conversational support in-app and across SMS, Whatsapp and phone calls, Storm is shifting front line workers from paperwork and clunky digital forms, to natural language and multi-channel data capture.

Our core platforms are Dashpivot (safety, quality and field reporting), Gearbelt (fleet and asset management), Flowsite (no-code integrations), and the Sitemate mobile app for every worker on site.

We have strong product-market fit, generating thousands of new leads per month through word of mouth and organic channels. We are backed by Blackbird, with 200 people across 18+ countries and entities in Australia, the UK, the US and Canada.

Life at Sitemate

At Sitemate, you’ll join a team that values transparency, high velocity, hustle, diversity, and innovation - not as buzzwords, but as the principles we work by every day.

We move fast, communicate openly, and operate with trust and autonomy. You’ll have access to key company metrics, clear career development plans, and the opportunity to grow your career based on performance, not tenure.

We believe diverse teams build better products. Our team includes members from 18+ countries - 55% identify as coming from underrepresented ethnic backgrounds, 43% identify as female, and our team spans ages 22–51.

Our Core Values

Our core values dictate “how we work”. We believe that basic human values such as honesty, trust and integrity are required to simply ‘get in the door’. Our values are designed to help us determine if an already great person, will be a great fit at Sitemate.

Handle with Care: Handle with thought and care, decisions are considered and consciously delivered

Everything Engineered: Everything engineered, intentional, planned and systematic

Quality Certified: Do it well, with attention to detail and accuracy, or don’t do it at all

Fast Tracked: Fast, incremental, and constant delivery of change

High Vis: A high visibility, transparent and open environment

Rain, Hail or Shine: Show up for your team, your customers and yourself

Learn more about our values:

Read:

On Sitemate's Values, Culture and DNA

Listen:

Unleashing your Zilla

On scaling Sitemate, diversity, and culture

What We Offer

Competitive, performance-based remuneration

Equity options - own a piece of what you’re helping to build

25 days paid annual leave, plus sick, carer’s, and compassionate leave

Parental leave - 16 weeks for primary and 6 weeks for secondary carers (including adoption and stillbirth support)

Learning & Development - professional growth budget and transparent career plans

Employee Assistance Program (EAP) - for confidential counseling, mental health support, and life resources

Laptop and home office setup budget

Flexible work - 2 to 3 in-office days, WFH the rest of the week, plus the ability to work from anywhere for several weeks each year

Community & Connection - weekly catered lunches, global offsites, and “Life Story” sessions

London office perks - large private outdoor terrace, on-site showers & bike storage, surrounded by cafés, galleries & vibrant nightlife in the heart of Shoreditch and a 5-minute walk to Old Street tube

Equal Opportunity

We’re proud to be an equal opportunity employer. Sitemate welcomes applicants of all genders, ethnicities, ages, sexualities, and abilities. Our team’s diversity is one of our greatest strengths, and we’re committed to ensuring an inclusive environment where everyone can thrive.

Learn More About Sitemate

Podcasts

2024: CEO Hartley Pike - on scaling Sitemate, diversity, and culture

2023: CMO Lance Hodgson - on accelerating your career

2022: CTO Tim Bray - on building quality features that solve real customer problems

Want to know what it’s like to work at Sitemate? Hear it straight from the team: People of Sitemate

Read what our customers say: G2 Crowd, Trust Radius

Team Offsites: 2022, 2023, 2024, 2025

Day-to-Day

Drive conversion at every stage of the funnel (SDR, AE, AM)

Drive customer success initiatives to reduce churn and expand accounts

Coach underperforming team members through deals and skill development

Build and optimise GTM processes, playbooks, and systems

Collaborate with marketing on lead generation and campaign effectiveness

Analyse performance metrics and identify optimisation opportunities

Recruit, hire, and onboard new GTM team members

Manage regional forecasting and hiring schedule

Challenges

Managing sales development and three segments (SMB, Mid-Market and Enterprise)

Transitioning a scrappy startup GTM team into systematic scale-up operations

Optimising performance while scaling team size and geographic coverage

Managing complex B2B sales cycles with multiple stakeholders

Balancing individual coaching with team-wide system improvements

Coordinating across multiple time zones and cultural contexts in Europe

Maintaining high performance standards during hiring phases

Who This Role is For

You've led GTM teams through startup and scale-up journey before

You understand transitioning from scrappy startup selling to systematic scale-up operations

You're commercially strong and understand pipeline metrics and deal coaching

You're a roll-your-sleeves-up leader who gets energised by being in the details

You don't manage from ivory towers but lead from the front

You thrive in high-transparency, direct feedback cultures

You're comfortable with rapid change

Who This Role is Not For

You prefer traditional corporate environments with clear hierarchies

You're uncomfortable with high-transparency cultures and direct feedback

You take critical feedback personally rather than using it to improve

You need heavy structure and well-defined processes to operate effectively

You manage through delegation rather than demonstration

You believe leadership means staying strategic while others handle execution

You're uncomfortable jumping into tactical execution when needed

Skills & Tools

Must Have:

Experience leading GTM teams through startup or scale-up environments

Strong understanding of B2B SaaS sales cycles and metrics

Proven track record optimising performing and/or underperforming sales teams

Experience scaling operations from 10-20 to 50+ person teams

Nice to Have:

European market experience

Construction or infrastructure software background

Previous GM or VP Sales experience at high-growth SaaS companies

Experience managing multi-country GTM operations

Essential Tools:

CRM systems (Salesforce, HubSpot, or similar)

Sales engagement platforms

GTM analytics and reporting tools

Video conferencing and async communication tools

Bonus Tools:

Customer success platforms

Sales coaching and training platforms

Business intelligence and data visualisation tools

PLEASE Note:

We hire directly and don’t work with agencies

Compensation Range: £150K - £200K